ROOM 1015 is more than just a fragrance brand; it is a bold statement, an olfactory homage to the rebellious spirit of the 70s. Born from the imagination of Dr. Mike, a former pharmacist turned fragrance creator, the brand draws inspiration from countercultures, rock music and alternative art. Each fragrance is a sensory journey that captures the essence of an era, one of revolutions, revolts and limitless explorations.
ROOM 1015 embodies total freedom, an olfactory manifesto that oscillates between the energy of punk and the tranquility of transcendental meditation, offering a unique experience for those who dare to defy conventions.
THE FOUNDATION OF THE HOUSE
ROOM 1015 is a niche fragrance brand founded in 2014 in Los Angeles, imagined in Sweden and manufactured in France. Its name is inspired by room 1015 of the Continental Hyatt House Hotel in Los Angeles in the 1970s, known for its artistic and rock 'n' roll atmosphere.
Founder: Michael Partouche (Dr. Mike)
In this room, a former rock band threw a television out the window after a night of heavy drinking, propelling the hotel into the spotlight. The memorable incident was filmed and broadcast on television, contributing to the hotel's fame.
ROOM 1015 is located in the 8th arrondissement of Paris. Its founder, Michael Partouche, nicknamed "Dr. Mike" decided to leave the world of pharmacy to combine perfume and music.
THE CHARACTERISTICS OF ITS PERFUMES
The brand stands out through this integration of music, counter-culture and the concept of personalization in its perfume creations.
ROOM 1015's fragrances are inspired by music, art and alternative culture, attracting a clientele in search of individuality and originality. The fragrance becomes a symbol of rebellion, drawing inspiration from musical currents, alternative philosophies and spiritualities to create a unique olfactory experience.
If counterculture has its own language, literature and sounds, ROOM 1015 - the famous most damaged hotel room in the history of Rock 'n' Roll music - now gives it a scent with nostalgic contours, imbued with total freedom. An olfactory manifesto that oscillates between the punk movement, artificial paradises, the sexual revolution and transcendental meditation.
ROOM 1015 doesn’t just recreate the energy of the 70s, it reinvents it. Each fragrance is an invitation to a sensory immersion where audacity meets sophistication. Dr. Mike, with his unique sensitivity to olfactory emotions, has captured the essence of this transitional era where the boundaries between art, music and lifestyles have blurred. ROOM 1015’s creations thus become objects of desire for a clientele in search of meaning, originality and a break with normality. By blending the intensity of the punk universe with the depth of alternative spiritualities, the fragrances offer an auditory, visual and emotional experience that exceeds the traditional expectations of perfumery.
Each bottle is a work of art in its own right, a visual and sensory manifesto that overturns the codes of traditional luxury. The bold design of the bottles, often adorned with symbols and provocative elements, perfectly reflects the rebellious spirit of the brand. This unconventional approach and creative freedom have allowed ROOM 1015 to stand out in the closed world of niche perfumery, seducing lovers of rare fragrances and innovative concepts.
The brand does not simply evoke memories of a bygone era, it reinvents them to adapt them to contemporary desires and aspirations. With ROOM 1015, perfume becomes a form of personal expression, a way to claim one's freedom and individuality in an often normative world.
Each fragrance invites a sensory exploration that pushes introspection while celebrating escape, rebellion and the quest for an inner truth, freer and more authentic. An olfactory journey that does not just seduce, but transforms the very act of wearing a perfume into an act of freedom.