ROOM 1015 is a niche fragrance brand founded in 2014 in Los Angeles, imagined in Sweden and manufactured in France. Its name is inspired by room 1015 of the Continental Hyatt House Hotel in Los Angeles in the 1970s, known for its artistic and rock 'n' roll atmosphere.
Founder: Michael Partouche (Dr. Mike)
In this room, a former rock band threw a television out the window after a night of heavy drinking, propelling the hotel into the spotlight. The memorable incident was filmed and broadcast on television, contributing to the hotel's fame.
ROOM 1015 is located in the 8th arrondissement of Paris. Its founder, Michael Partouche, nicknamed "Dr. Mike" decided to leave the world of pharmacy to combine perfume and music. The brand then distinguished itself by this integration of music, counterculture and the concept of personalization in its perfume creations.
ROOM 1015's fragrances are inspired by music, art and alternative culture, attracting a clientele in search of individuality and originality. The fragrance becomes a symbol of rebellion, drawing inspiration from musical currents, alternative philosophies and spiritualities to create a unique olfactory experience.
If counterculture has its own language, literature and sounds, ROOM 1015 - the famous most damaged hotel room in the history of Rock 'n' Roll music - now gives it a scent with nostalgic contours, imbued with total freedom. An olfactory manifesto that oscillates between the punk movement, artificial paradises, the sexual revolution and transcendental meditation.
